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Terms & Conditions

 

1. Introduction

These Terms and Conditions (“Terms”) govern your access to and use of the LessFlux image and video optimization services, including the LessFlux plugin, API, dashboard, and any related features (collectively, the “Services”). The Services are provided by LessFlux S.R.L., a company established in Romania.

By accessing or using the Services, you agree to be bound by these Terms. If you do not accept these Terms, you may not use the Services.

You represent that you have the authority to enter into these Terms, and if you are using the Services on behalf of an organization, you confirm that you have the legal right to bind that organization to these Terms.

2. Definitions

For the purposes of these Terms:

“Account” means the user profile created on app.lessflux.com to access and manage the Services.

“API” means the LessFlux application programming interface used to submit optimization requests.

“CDN” means the third-party content delivery network used to deliver optimized assets.

“Optimized Asset” means the image or video file generated through the Services after compression or processing.

“Original File” means the image or video located on the user’s server before processing.

“Plugin” means the LessFlux WordPress plugin or any other official integration provided by LessFlux.

“Services” means all optimization, delivery, API, plugin, and dashboard functionalities offered by LessFlux.

“User Content” means all files, data, media, or materials submitted, accessed, or processed through the Services.

“You” or “User” means the individual or entity using the Services.

3. Eligibility and Account Registration

To use the Services, you must create an Account and provide accurate and complete information. You are responsible for maintaining the confidentiality of your login credentials and for all activity occurring under your Account.

You may use the Services only if you are at least 18 years old or have legal capacity under applicable law. If you are using the Services on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

LessFlux may suspend or terminate access to your Account if we reasonably believe the information you provided is inaccurate, incomplete, or used in an unauthorized manner.

4. Description of the Services

LessFlux provides server-side image and video optimization, format conversion (where supported), caching, and delivery functionalities through its API, dashboard, and Plugin. The Services retrieve media from the User’s website or application, process the media on LessFlux infrastructure, and make the resulting Optimized Assets available for download or delivery through a third-party CDN.

LessFlux may also provide optional integrations, tools, or features such as token management, usage reporting, and configuration options through the dashboard. All optimization operations are performed on external servers located in the European Union. LessFlux does not act as a hosting provider for long-term storage of media files.

Certain features may require the installation of the Plugin on your WordPress site or the use of API tokens. You are solely responsible for configuring your website to correctly use the Services.

5. Service Limitations

The Services operate within specific technical constraints that you acknowledge and accept:

5.1 Supported Formats
LessFlux optimizes images and videos retrieved from your website or application. Certain file formats, corrupted files, or unsupported media types may be skipped or rejected.

5.2 Temporary Storage
Optimized Assets may be stored on temporary storage for up to 24 hours. LessFlux does not provide permanent hosting for media files.

5.3 Third-Party Infrastructure
The Services depend on third-party infrastructure, including EU-based media processing servers, EU-based log management systems, Cloudflare R2 storage, and a third-party CDN. LessFlux is not responsible for outages, delays, or performance issues caused by these providers.

5.4 CDN Behavior
The CDN may cache Optimized Assets according to its own routing, caching, and purge rules. Cache availability and global delivery performance may vary.

5.5 Website and Server Compatibility
Proper functioning of the Services depends on the configuration of your website, hosting environment, plugins, themes, caching layers, and permissions. LessFlux cannot guarantee compatibility with all environments.

5.6 No Permanent Retention of Original Files
Original Files downloaded for optimization are deleted after processing. LessFlux does not store or archive Original Files.

5.7 No Guaranteed Performance Results
Optimization results may vary by file type, device, browser support, and site configuration. Improvements in performance, Core Web Vitals, or SEO are not guaranteed.

6. User Responsibilities

You are fully responsible for how you configure and use the Services. Your obligations include, but are not limited to, the following:

6.1 Control of Your Website
You may use the Services only for websites or applications that you own or have authorization to manage. You are responsible for all activity performed through your Account and API tokens.

6.2 Backups and Data Protection
You must maintain complete and up-to-date backups of your website, including all media files. LessFlux does not back up Original Files and does not guarantee recovery of any content optimized or replaced through the Services.

6.3 Original File Replacement
If you enable any feature that replaces Original Files on your server, you acknowledge that the operation may overwrite or permanently delete those files. You accept all risk associated with data loss, file corruption, plugin conflicts, or configuration issues resulting from this feature.

6.4 API Token Security
You must keep your API tokens secure and must not expose them publicly or embed them in client-side code. You are responsible for all usage tied to your tokens, including any Token consumption resulting from unauthorized access.

6.5 Lawful Use of User Content
You must ensure that you have all necessary rights to submit, process, or deliver User Content through the Services. You may not use the Services to process unlawful, harmful, or infringing material.

6.6 Proper Configuration
You are responsible for configuring your website, plugin settings, CDN routing, caching layers, and hosting environment in accordance with LessFlux documentation. Misconfiguration may result in failed optimizations, broken URLs, or unexpected behavior.

6.7 Diagnostic Information for Support
For troubleshooting, LessFlux may request optional diagnostic information such as WordPress version, PHP version, hosting environment details, or a list of installed plugins. Providing this information is voluntary and used only to resolve support issues.

7. Acceptable Use Rules

You may use the Services only in accordance with these Terms and applicable law. You agree not to, and will not allow others to:

7.1 Unlawful or Infringing Use
Submit, store, process, or distribute content that is illegal, harmful, infringing, or otherwise violates applicable law.

7.2 Intellectual Property Violations
Use the Services to process content for which you do not have the necessary rights or permissions.

7.3 Abusive Automation or Excessive Load
Use scripts, bots, automated tools, or other methods designed to generate excessive requests, circumvent limits, or artificially inflate Token consumption.

7.4 Service Interference
Attempt to interfere with, disrupt, probe, or test the security or availability of the Services, LessFlux infrastructure, or any third-party systems used by LessFlux.

7.5 Billing and Quota Circumvention
Attempt to bypass Token usage, billing mechanisms, rate limits, or any controls designed to manage consumption.

7.6 CDN Misuse
Use the CDN to host or deliver unrelated files, large archives, or any material not produced through the Services or outside the intended optimization workflow.

7.7 Security Violations
Attempt to gain unauthorized access to the Services, other user accounts, administrative interfaces, or data not belonging to you.

LessFlux may suspend or terminate your access to the Services if you violate this section or if your use creates a security, operational, or legal risk.

8. Plans, Tokens, and Billing

8.1 Token Consumption
The Services operate on a token-based model. A Token is consumed only when a file is successfully optimized. Tokens are not consumed for unsupported files, failed processing attempts, or retry operations initiated by LessFlux.

If WordPress or your application generates multiple sizes of a media file, each size optimized through the Services consumes Tokens.

8.2 Paid Plans and Subscriptions
Paid plans, subscriptions, and token packages require valid payment information. By purchasing any paid option, you authorize LessFlux and its payment processors to charge the applicable fees.

Subscriptions renew automatically at the end of each billing cycle unless canceled before the renewal date.

8.3 Token Packages
Token packages are prepaid and available until consumed. Tokens may expire if stated at the time of purchase. Unused Tokens are not refundable unless required by law.

8.4 Failed or Overdue Payments
If a payment fails or is overdue, LessFlux may suspend access to the Services, including optimization operations and CDN delivery, until payment is resolved.

8.5 Taxes
Prices may not include applicable taxes or duties. You are responsible for any taxes required by your jurisdiction.

8.6 Pricing Changes
LessFlux may modify prices or introduce new charges. Changes apply at the next purchase or renewal. LessFlux will provide notice where legally required.

8.7 No Circumvention
You may not attempt to bypass Token usage, billing mechanisms, or consumption limits through technical or manual means.

8.8. Service Delivery
Upon successful completion of payment for a subscription or token top-up, the corresponding tokens and service access will be made available to the User’s account, and a payment confirmation will be sent to the email address associated with the account.

In most cases, delivery occurs automatically and without delay. However, the User acknowledges that in certain situations — including but not limited to payment processor verification, technical issues, system maintenance, or other events beyond LessFlux’s reasonable control — activation may be delayed.

In such cases, delivery will be completed within a reasonable timeframe, typically not exceeding one business day from payment confirmation.

9. Refunds and Cancellations

9.1 Refunds
Payments for subscriptions, token packages, or other paid Services are generally non-refundable, except where required by applicable law. LessFlux may, at its discretion, issue refunds in limited cases such as accidental duplicate purchases.

9.2 Digital Services Acknowledgment
By purchasing a subscription or token package, you request immediate access to the digital Services. You acknowledge that once Tokens are used or the Services have been accessed, the right of withdrawal under EU consumer law may not apply.

9.3 Billing Review Requests
You may request a billing review by contacting [email protected] within 14 days of the charge you wish to dispute. Requests submitted after this period may not be eligible for review.

Your request must include:

  • the email associated with your Account,
  • the date of the charge,
  • the invoice number or transaction ID, and
  • a brief description of the issue.

Chargebacks should not be initiated before contacting LessFlux.

9.4 Subscription Cancellation
You may cancel a subscription at any time through your Account. Cancellation prevents future charges but does not generate a refund for amounts already paid. Your subscription will remain active until the end of the current billing period.

9.5 Effect of Cancellation
After cancellation or expiration:

  • remaining Tokens may remain usable until consumed or expired (depending on the plan), and
  • access to subscription-based features will end at the close of the current billing cycle.

9.6 Plan Changes
Upgrades or downgrades do not entitle you to refunds unless explicitly stated in the plan details.

9.7 Termination Due to Violations
If LessFlux suspends or terminates your Account for violating these Terms, you are not entitled to a refund of any payments already made.

10. Suspension and Termination

10.1 Suspension or Termination by LessFlux
LessFlux may suspend or terminate your access to the Services, in whole or in part, without liability, if:

  • you violate these Terms or any related policy;
  • your use of the Services creates, or is reasonably likely to create, a security, operational, or legal risk;
  • your activity harms or threatens the integrity of the Services, LessFlux infrastructure, or third-party systems;
  • a payment fails or remains overdue and is not resolved after reasonable notice;
  • LessFlux is required to do so by law or by a request from competent authorities.

10.2 Notice
Where reasonable, LessFlux will attempt to provide notice before taking action. However, immediate suspension may occur when necessary to protect the Services, the platform, or other users.

10.3 Effect of Termination by LessFlux
Upon termination initiated by LessFlux:

  • your access to the Services will end immediately;
  • any Optimized Assets stored on temporary storage may be deleted;
  • API tokens and authentication credentials will be disabled;
  • all outstanding fees remain payable.

10.4 User-Initiated Account Closure
You may request the closure and deletion of your Account by contacting [email protected].
The request must be sent from the email address associated with your Account. LessFlux may request additional verification to confirm account ownership.

Account closure does not entitle you to a refund of any payments already made unless required by applicable law. Upon closure, access to the Services will end and any remaining Tokens or subscription benefits may be lost.

10.5 Survival
Sections relating to payments, disclaimers, limitations of liability, intellectual property, governing law, and dispute resolution remain in effect after any suspension or termination.

11. Intellectual Property Rights

The Services, including all software, code, algorithms, interfaces, documentation, design elements, text, graphics, logos, and trademarks, are owned by or licensed to LessFlux and are protected by applicable intellectual property laws.

Except for the limited rights expressly granted in these Terms, no rights or licenses are provided to you. You may not copy, modify, distribute, sell, lease, sublicense, reverse engineer, decompile, or attempt to extract the source code of any part of the Services unless permitted by law.

The Plugin is licensed to you for use on your websites under these Terms. This license is revocable, non-exclusive, non-transferable, and limited to your internal use.

All LessFlux branding, trademarks, and service marks remain the exclusive property of LessFlux and may not be used without prior written permission.

12. License to Process User Content

By using the Services, you grant LessFlux a limited, non-exclusive, revocable, worldwide license to copy, download, process, compress, convert, temporarily store, and deliver your User Content solely for the purpose of providing the Services.

This license:

  • is strictly limited to operating the Services, including optimization, caching, delivery, system diagnostics, and returning results to your website or application;
  • does not transfer ownership of your User Content to LessFlux;
  • is non-transferable and non-sublicensable, except to EU-based third-party infrastructure providers required to operate the Services;
  • terminates when your User Content is deleted from your systems or when your Account is closed, subject to temporary technical caching.

LessFlux may generate aggregated, non-identifiable statistics about the overall usage of the Services (such as total optimization counts, average compression ratios, or performance metrics). These analyses use technical metadata only and do not involve examining, storing, or analyzing the contents of User Content itself.

LessFlux does not use User Content for model training, dataset creation, advertising, behavioral profiling, benchmarking against other users, or any purpose unrelated to operating and improving the Services.

You confirm that you have all rights necessary to submit and process User Content through the Services.

13. Disclaimers

The Services are provided on an “as is” and “as available” basis. LessFlux makes no warranties or representations, express or implied, regarding the Services, including any warranties of merchantability, fitness for a particular purpose, or non-infringement.

LessFlux does not warrant that:

  • the Services will be uninterrupted, error-free, or free from vulnerabilities;
  • optimization results will meet your expectations or improve performance, Core Web Vitals, SEO, rankings, or conversions;
  • the Services will be compatible with all hosting environments, plugins, caching layers, themes, or server configurations;
  • CDN delivery will be available in all regions at all times;
  • temporary storage or cached Optimized Assets will remain accessible;
  • the Services will operate without delays or outages caused by third-party infrastructure.

LessFlux is not responsible for:

  • data loss or file corruption resulting from your configuration choices, including original-file replacement;
  • issues caused by hosting providers, network failures, DNS configurations, CDN performance, or external systems beyond LessFlux’s control;
  • failures arising from misconfiguration, insufficient permissions, or conflicts with other plugins or server settings.

You use the Services at your own risk. You are responsible for ensuring that your website and infrastructure are properly configured and backed up.

14. Limitation of Liability

To the maximum extent permitted by applicable law, LessFlux will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost revenue, loss of data, loss of goodwill, business interruption, or costs of substitute services, even if LessFlux has been advised of the possibility of such damages.

LessFlux’s total liability for any claim arising out of or relating to the Services or these Terms is limited to the amount you paid to LessFlux during the 12 months preceding the event giving rise to the claim. If you have not made any payments, your sole remedy is to stop using the Services.

LessFlux is not liable for any damages resulting from:

  • your decision to enable original-file replacement on your server;
  • data loss, corruption, or deletion occurring on your systems;
  • misconfiguration of your website, hosting environment, caching layers, or plugins;
  • outages, delays, or failures caused by third-party infrastructure, including hosting providers, DNS providers, the CDN, or network operators;
  • use of the Services with unsupported file types, plugins, themes, or server configurations.

These limitations apply to all legal theories, including breach of contract, tort (including negligence), strict liability, or any other basis. If applicable law does not allow certain limitations, those parts will apply to the maximum extent permitted.

15. Governing Law and Dispute Resolution

These Terms are governed by and interpreted in accordance with the laws of Romania, without regard to its conflict-of-law principles. Any dispute arising out of or relating to these Terms or the Services shall be subject to the exclusive jurisdiction of the competent courts in Bucharest, Romania.

You and LessFlux agree to attempt to resolve disputes informally before initiating formal legal proceedings. This informal resolution process does not limit or delay either party’s right to seek injunctive or equitable relief when necessary.

16. Changes to These Terms

LessFlux may update or modify these Terms from time to time. When changes are made, LessFlux will update the “Last Updated” date at the top of the document.

If a change materially affects your rights or obligations, LessFlux will notify you by email using the address associated with your Account. Continued use of the Services after the effective date of the updated Terms constitutes acceptance of the changes.

If you do not agree with the updated Terms, you must stop using the Services and may request Account closure.

17. Contact Information

If you have questions about these Terms or the Services, you may contact:

LessFlux S.R.L.
Strada Petunilor Nr. 14
Sat Preajba, Comuna Malu Mare
Județ Dolj, Romania
CUI: 52902421
Email: [email protected]